Friday, November 29, 2019
The Civilised Truth About Junk Food Essay Example For Students
The Civilised Truth About Junk Food Essay The civilised truth about junk foodWhen I think about it no one talks an awful lot about the dangers of junk food consumption and just how dangerous it is for us. I think it’s time to take stand loud and clear. And really get to grips with what we are trying to achieve with these quick energy releasing meals that are thought to be 100 percent natural looking have we ever thought about a burger or do we just look at the soft golden brioche roll and the tender chicken inside carefully placed in the bottom section. On top goes a crisp piece of green lettuce topped with a creamy riche sauce. Have we ever thought about looking at whether the chicken is being processed in the same way as the burger is brought to us or is the chicken genetically modified? Have we wondered how the lettuce gains such a glossy green finish is it natural or has it been sprayed with gazillion amounts of chemicals to gain that true green colour. We will write a custom essay on The Civilised Truth About Junk Food specifically for you for only $16.38 $13.9/page Order now Lastly have we ever thought of the after effect of eating these types of foods.do they even contain and ounce of nutrition for us are these treats really going to help us in the long run or are these just temporary?Have we every looked at the reality of junk food what lies behind the stringy cheese pizza. Or do we just we just exist for the taste we need to really actually think of our health we have a value to as human being we have a purpose to achieve and to meet our goals by consuming junk food and constantly relying on fast food to fulfil our needs we are not doing each other a favour we are constantly depriving ourselves from nutritious food that actually has a value and when we consume it helps our body to function better it helps us to keep fit and in shape do we not all want that.Surely each of us . .inish it through our diets so we can have a clean diet full of nutrients and vitamins that will help us grow helps our skins and keep us happy we need to consider makin g a change in our life’s a big change. While there are valid reason why people eat junk food just thinking of it numbs my mind because of how grand junk food taste. I know each of us has a soft tooth and struggles to not have a slice of cake or nib at a biscuit. We need to win the fight with junk food and not let it take over us as individual we need to keep our wellbeing under consideration and scrap junk food turn away from it am inviting the nation to take a step back with me today right now at this very moment and consider the options we have to change our future our life’s and our loved ones life. Not today no in a years’ time but today with me we need to combat junk food forever once and for all.
Monday, November 25, 2019
How to Say Happy Halloween in Japanese
How to Say Happy Halloween in Japanese Happy Halloween translates into, Happii Harowin (ãÆ' ãÆ'Æ'ãÆ'â€Ã£Æ' ¼Ã£Æ' ãÆ' ã‚ ¦Ã£â€š £Ã£Æ' ³) when phonetically copying the English expression. Happy ~ generally translated as ~ omdetou (㠊゠㠧㠨ã †) when saying Happy Birthday (Tanjoubi Omedetou) or Happy New Year (Akemashite Omedetou). However, phrases like, Happy Halloween, Happy Valentines or Happy Easter dont use this pattern. Halloween Vocabulary The following are common words associated with Halloween with how to pronounce and write them in Japanese: harowiin ãÆ' ãÆ' ã‚ ¦Ã£â€š £Ã£Æ' ³ - Halloweenjuu-gatsu Ã¥ æÅ"ˆ - Octobermajo é â€Ã¥ ¥ ³ - a witchkumo ã‚ ¯Ã£Æ' ¢ - a spiderhouki 㠻ã †ã - a broomohaka ã Šå ¢â€œ - a graveobake 㠊㠰ã ‘ - ghostkyuuketsuki Ã¥ ¸Ã¨ ¡â‚¬Ã© ¬ ¼ - a vampirekuroneko é »â€™Ã§Å' « - a black catakuma æ‚ ªÃ© †- the Devil; Satanzonbi ã‚ ¾Ã£Æ' ³Ã£Æ'“ - a zombiemiira ãÆ'Ÿã‚ ¤Ã£Æ' © - a mummygaikotsu é ª ¸Ã© ª ¨ - a skeletonkoumori 㠓㠆もり- a batookami otoko ç‹ ¼Ã§â€ · - a werewolffurankenshutain ãÆ'•ãÆ' ©Ã£Æ' ³Ã£â€š ±Ã£Æ' ³Ã£â€š ·Ã£Æ' ¥Ã£â€š ¿Ã£â€š ¤Ã£Æ' ³ - Frankensteinkabocha 㠋㠼㠡ã‚Æ' - pumpkinobake yashiki ã ŠåÅ'â€"ã ‘å ±â€¹Ã¦â€¢ · - a haunted housekosuchuumu ã‚ ³Ã£â€š ¹Ã£Æ' ãÆ' ¥Ã£Æ' ¼Ã£Æ' - a costumerousoku ã‚ ã †ã ã - a candleokashi ã Šè “å - candykowai æ€â€"ã „ - scary Phrases for Halloween Kabocha o horu. 㠋㠼㠡ã‚Æ'ã‚’å ½ «Ã£â€šâ€¹Ã£â‚¬â€š - I carve a pumpkin.Rousoku o tomosu. ã‚ ã †ã ã を㠨も㠙。 - I light candles.Kodomo ni okashi o ageru. Ã¥ ä ¾â€ºÃ£ «Ã£ Šè “å ã‚’ã ‚ã ’る。 - I give treats to the kids.Majo no kasou o suru. é â€Ã¥ ¥ ³Ã£ ®Ã¤ » ®Ã¨ £â€¦Ã£â€šâ€™Ã£ ™ã‚‹ã€‚ - I wear the witchs costume.Horaa eiga o miru. ãÆ'݋Æ' ©Ã£Æ' ¼Ã¦Ëœ 熻ã‚’è ¦â€¹Ã£â€šâ€¹Ã£â‚¬â€š - I watch a horror movie.Akumu ni unasareru. æ‚ ªÃ¥ ¤ ¢Ã£ «Ã£ †ã ªÃ£ •ã‚Å'る。 - I have a nightmare. Ekaki Uta Ekaki uta is a type song that describes how to draw animals and/or favorite characters. Ekaki uta are supposed to help children remember how to draw something by incorporating drawing directions into the lyrics. Ekaki uta for, obake (a ghost) can be found and listened to on YouTube. If you are curious about the white triangular piece of cloth that the little obake wears on his forehead in the video of the song, it is called, hitaikakushi, which is also often worn by Japanese ghosts. Urameshiya is a phrase said, in a sorrowful voice, by Japanese ghosts when they appear. It means, a curse on you. ã Šã Šã ã ª 㠵ã ã‚ ã « 㠊㠿ã šã‚’ ã „ã‚Å'㠦ã Ÿã ã‚’ 㠾ã „㠟ら 㠽㠡ã‚Æ'ã‚“ã ¨ 㠯ã 㠟㠲㠣ã り㠋㠈㠣ã ¦ 㠂㠣ã ‹ã‚“㠹ãÆ' ¼Ã£ •ã‚“ã ‹ã 㠤ã ‘㠟ら㠊㠰ã ‘㠕ん㠆らら 㠆らら 㠆ら゠ã â€"や㠆らら 㠆らら 㠆ら゠ã â€"ã‚„ Ookina fukuro ni omizu o ireteTane o maitara pochan to hanetaHikkuri kaette akkanbeeSankaku tsuketaraObake-san!Urara urara urameshiyaUrara urara urameshiya Obake Nante Naisa Here is a children song called Obake nante nai sa (There are no ghosts!): 㠊㠰ã ‘㠪ã‚“ã ¦ 㠪ã „㠕㠊㠰ã ‘㠪ã‚“ã ¦ ã †ã ã •ã 㠼ã ‘ã Ÿ 㠲㠨ã Å'㠿㠾㠡ã Å'㠈㠟㠮ã •ã ã ‘ã © 㠡ょ㠣㠨 ã ã ‘ã © 㠡ょ㠣㠨㠼ã ã 㠣ã ¦ 㠓゠㠄㠪㠊㠰ã ‘㠪ã‚“ã ¦ 㠪ã „㠕㠊㠰ã ‘㠪ã‚“ã ¦ ã †ã ã • Obake nante nai saObake nante uso saNeboketa hito gaMimachigaeta no saDakedo chotto dakedo chottoBoku datte kowai naObake nante nai saObake nante uso sa 㠻ん㠨ã « 㠊㠰ã ‘ã Å'㠧㠦ã 㠟ら 㠩ã †ã â€"よã †ã‚Å'㠄㠞㠆㠓㠫 ã „ã‚Å'㠦ã‚ «Ã£Æ' ã‚ «Ã£Æ' ã « ã â€"㠡ã‚Æ'ã Šã †ã ã ‘ã © 㠡ょ㠣ã ¨ ã ã ‘ã © 㠡ょ㠣㠨㠼ã ã 㠣ã ¦ 㠓゠㠄㠪㠊㠰ã ‘㠪ã‚“ã ¦ 㠪ã „㠕㠊㠰ã ‘㠪ã‚“ã ¦ ã †ã ã • Honto ni obake gaDetekitara doushiyouReizouko ni ireteKachi kachi ni shichaouDakedo chotto dakedo chottoBoku datte kowai naObake nante nai saObake nante uso sa ã ã ‘ã © 㠓㠩も㠪ら㠨ã‚‚ã 㠡ã « 㠪ã‚ 㠆㠂ã ã â€"ã‚…ã‚’ ã â€"㠦㠋ら㠊や㠤ã‚’ 㠟㠹よã †ã ã ‘ã © 㠡ょ㠣ã ¨ ã ã ‘ã © 㠡ょ㠣㠨㠼ã ã 㠣ã ¦ 㠓゠㠄㠪㠊㠰ã ‘㠪ã‚“ã ¦ 㠪ã „㠕㠊㠰ã ‘㠪ã‚“ã ¦ ã †ã ã • Dakedo kodomo naraTomodachi ni narouAkushu o shite karaOyatsu o tabeyouDakedo chotto dakedo chottoBoku datte kowai naObake nante na isaObake nante uso sa 㠊㠰ã ‘ã ® 㠨ã‚‚ã 㠡㠤ã‚Å'㠦ã ‚る㠄㠟らã ã “ら㠘ゅ㠆㠮 㠲㠨ã Å'㠳㠣ã り㠙るã ã‚ ã †ã ã ‘ã © 㠡ょ㠣ã ¨ ã ã ‘ã © 㠡ょ㠣㠨㠼ã ã 㠣ã ¦ 㠓゠㠄㠪㠊㠰ã ‘㠪ã‚“ã ¦ 㠪ã „㠕㠊㠰ã ‘㠪ã‚“ã ¦ ã †ã ã • Obake no tomodachiTsurete aruitaraSokora juu no hito gaBikkuri suru darouDakedo chotto dakedo chottoBoku datte kowai naObake nante nai saObake nante uso sa 㠊㠰ã ‘㠮ã 㠫㠧㠯㠊㠰ã ‘ã らã ‘ ã 㠣㠦ã •ã ん㠪㠯㠪ã â€" ã 㠄㠦㠊㠵ã‚ 㠫㠯ã „ã‚ ã †ã ã ‘ã © 㠡ょ㠣ã ¨ ã ã ‘ã © 㠡ょ㠣㠨㠼ã ã 㠣ã ¦ 㠓゠㠄㠪㠊㠰ã ‘㠪ã‚“ã ¦ 㠪ã „㠕㠊㠰ã ‘㠪ã‚“ã ¦ ã †ã ã • Obake no kuni dewaObake darake datte saSonna hanashi kiiteOfuro ni hairouDakedo chotto dakedo chottoBoku datte kowai naObake nante nai saObake nante uso sa
Friday, November 22, 2019
Diplomatic, political and military reasons for the United States Essay
Diplomatic, political and military reasons for the United States victory in the Revolutionary War - Essay Example As news of the rebellious activities in Massachusetts reached Philadelphia, George Washington was selected to lead the Continental army, a well organised army (Neimeyer 6). The Continental military of the American had a great strong leader who was resilient and never gave up as seen in the paper. General Gage conducted a police action on the rebels but the well trained military personnel were defeated by a larger number of untrained rebels. The American army was determined to fight and they were not afraid of the British prowess. Even though they were untrained, they were resilient and were able to force the British to evacuate Boston. General William Howe replaced General Gage and brought new combat rules. He was a peace commissioner and this limited his roles as a military leader as he also used diplomatic means. George Washington tried to hold General Howe with a troop of twenty thousand men while he had thirty two thousand men. Even after General Howe offering to negotiate, Georg e Washington was adamant in his struggle to free America. Washington was also good at weighing his options and used to retreat to reduce casualty of his troops. He retreated severally when Howe’s army was too large to defeat, going to the extent of retreating to New Jersey all the way from New York (Neimeyer 10). Washington was a strategist and used his troops to attack when Howe had scattered his troops in winter. The Indians and Hessians allied to Major General Horatio, an American, refused to help General Burgoyne, a British, who lost at the Battles of Saratoga. Americans would unite to help other Americans thus, having the ability to defeat the British. Friedrich Wilhelm von Steuben and Nathanael Greene played a great role to unify the Continental army in the winter of 1777 and helped them emerge stronger and better. Washington ensured that his troops did not coerce the civilians, therefore, enjoying popularity unlike the British commanders (Crawford 297). In the oceans, the Americans had John Paul ones leading the fleets and helping reduce the impact of the British navy. Guerrilla warfare and tactics were led Francis Marion who led the southern forces and attacked the British by surprise. Diplomatic Reasons Benjamin Franklin helped a great deal to foster diplomacy between the Americans and the French as he was the ambassador to France. France joined in the revolutionary war against the British through Benjamin Franklin’s efforts in 1776. The French provided the Continental with extra equipment, military men, ships and money. The supplies that were brought during the battle of Lexington and Concord are said to have originated from the French (Crawford 298). After the British were defeated at the Battle of Saratoga, the French played a big role in the independence of America. The French Navy helped Washington by attack and defeating Admiral Thomas Graves’ fleet, which led to the events that forced Lord Cornwallis to surrender at Yorktow n. In 1780 the British’s loss at the Battle of Yorktown forced parliament to withdraw military activity in American. John Jay, John Adams and Benjamin Franklin were the peace commissioners who met in Paris to pressure the British into agreeing to recognise America as an independent country. This happened in October 1782 as the United States commissioners agreed to sign some articles with the British (Neimeyer 21). Political Reasons After the British decided to tax the American people
Wednesday, November 20, 2019
International business management Essay Example | Topics and Well Written Essays - 2500 words
International business management - Essay Example . For executives and entrepreneurs, the significance appears remarkably apparent: markets are rapidly being borderless; schemes that fail to recognize the integration of the global market place are shortsighted and misguided (Root, 1994, p. 27). Firms that maneuver in international marketplaces require to come up with the most critical resolutions while selecting the most appropriate method of entrance into a country. Arguably, Westhead et al (2002, p. 123) notes that organizations must decide on the most fitting entry strategy in order to optimize on resources. Globalization, as described by Wood and Robertson (2004, p. 143), facilitates and necessitates businesses to move to other international markets. However, before deciding on the entry mode, it is essential to understand the country’s economic, social and political institutions. ... 24-26). There exist diverse strategies of entry into an overseas market. Every strategy has its own disadvantages and advantages. Nonetheless, each company and organization selects a suitable mode of entry depending on the company background, temperament of the company, tactical aims over and above the resources available. In numerous instances, while deciding on the appropriate mode of entry a company experiences many problems and challenges such as environmental, safety, packaging, patents, labeling, copyrights and trademarks (Cateora & Graham, 2002, p. 124). This paper delineates the most appropriate foreign entry strategy for Coffee product. In addition, it attempts to clarify issues arising in the international market selection for the product. Entry Mode Root (1994) describes a market entry strategy as the planned method of delivering and distributing goods and services to a target market (p. 24). A market entry strategy maps out how an organization sells, delivers and distribu te its products in a foreign country. Westhead et al (2002, p. 65) notes that when an organization chooses to explore an international market, the selection of the most appropriate strategy is resolved by the company’s development stratagem. The chief objective of each firm is to institute itself in the international marketplace (Cateora & Graham, 2002, p. 134). For this reason, Westhead et al (2002, p. 145) notes that the procedure of deciding on the most appropriate entry mode necessitates instituting an effectual international promotion stratagem to point out the international chances, discover reserves and potentialities and make use of nucleus capabilities to adopt the international stratagems. The resolution on how to penetrate an overseas market has momentous effect on
Monday, November 18, 2019
Industrial Services of America, Inc. and Its Strategies Essay
Industrial Services of America, Inc. and Its Strategies - Essay Example On liquidation, Harry Kletter purchased majority of the shares and on the eve of 1980s, he started a new company concerned with the selling of equipments associated with handling and disposal of solid waste. The new company operated with a new trade name known as Waste Equipment Sales and Services Company (WESSCO). WESSCO finally joined with CWS (Computer Waste Systems), a company that had specialized in giving consultations in relation to solid waste management to a number of businesses operating in diverse industries. The merging of these two firms led to the establishment of business operations headquarters at Louisville in Kentucky. Since then the company has acquired a number of recycling units in several regions. Besides purchasing of business units, the company has also seen itself enter into merger with other companies. Currently, the company is resorting to contracting third parties’ services in collecting and disposing solid waste. This will see ISA increase its cove rage area in regards to offering its services leading to amplified profits. Although the company has its operation in two sectors, that is, recycling and waste management, ISA is considering about concentrating in recycling activities. The reason behind this decision might be due to its efficiency in the recycling operations (Consonni, Giugliano & Grosso, 2005). External environment Industrial Competition The recycling business especially in the metal sector is very competitive in the US market. ISA faces stiff competition from those firms that have access to metal source. It is alleged that some companies have access to cheap scraps giving them a chance to sell the finished products at relatively low prices. The tough competition is further enhanced by existence of rivals that have adequate financial capacity, physical resources such as trucks and efficient marketing strategies among other factors such as large market share. ISA also fears that its competitiveness might adversely b e affected by weak economy and unfavorable market conditions (Consonni, Giugliano & Grosso, 2005). Risk Associated With Depending Upon One Customer ISA is exposed to great risk by depending on one customer that contributes over 60% to its profit. ISA majorly depends on North American Stainless pertaining to sale of its recycled metals. Environmental Regulations and the Government Policies The government and the environmental organizations frequently monitors the operations of all company’s that deals in recycling of materials in addition to management of wastes to ensure their practices are in line with laws and regulations governing the environment as well as company’s operations. Such policies entail environmental, health and safety issues such as Occupational Safety and Health Administration. Failure to comply with these laws ISA might find itself in the trouble of paying fines and thus affecting their profitability (Cointreau, 2001). Internal organization Managemen t team ISA brags of having experienced and qualified management team including the president and chief operating officer, Mr. Brian Donaghy as well as the vice president of the ISA Recycling, Mr. James Wiseman. The team management is cooperative and competitive and work closely with its employees to achieve the organizations’ goals. Employees At the end of 2010, ISA had about one hundred and eighty five employees who were employed on a full time basis. Ninety-eight of the employees are employed in recycling;
Saturday, November 16, 2019
Marketing Strategy Of Tony And Guy Salon
Marketing Strategy Of Tony And Guy Salon Tony and Guy salon is working marketing strategy that would enable the company regains the control of the hair treatments market globally. More so, the company is working towards reviving and rejuvenating operational the Dubai Branch that has not been performing well. The organization has set aside $ 1000000 for the processes in the marketing strategy. The conservative limited marketing budget will spread among such activities as marketing efforts renting showrooms in high traffic areas in cities where there will not only be more visibility of the Tony Guy products but also its professionally trained staff will offer hair treatment services at subsidized rates and show case the organizations product and services. Apart from the existing outlets, the activities will be conducted in selected well-traveled, popular malls located in high human traffic areas. Although, it will be costly to lease these locations temporarily, normally higher than normal rent, part of the high cost of rents will be offset of the sales made during the exercise. The other proceeds will go to marketing activities that are designed to increase visibility such as road-shows and other activities. Generally the marketing strategy is composed of the following activities: à ¢Ã¢â€š ¬Ã‚ ¢ Advertisements: there will be Advertisements in country specific and international magazines, journals, newspapers and other publications. Those publications that have wide readerships among the women and youth will be give priority since these groups the biggest junk of the target market segments. à ¢Ã¢â€š ¬Ã‚ ¢ Since not all the target markets may be reached by advertisements in publications, alternatives means of reaching them will have to be decided. One way will be using large billboards in major roads feeding major world cities. à ¢Ã¢â€š ¬Ã‚ ¢ In-store and Store Front Displays: These displays will be visible to the large walk- through traffic base. à ¢Ã¢â€š ¬Ã‚ ¢ Electronic mediums such Television Commercials, radio and internet à ¢Ã¢â€š ¬Ã‚ ¢ Sponsored events and roads shows will be another marketing strategy to be used. 3.1 Mission The major objective of marketing strategies will be to inform the customers and those potentials customer that Tony and Guy products and Salon Services are not only available locally but also that the company is committed to providing reasonably priced, convenient hair styling and the organization exists to attract and maintain customers. When Tony and Guy adhere to this maxim, everything else will fall into place. Their services will meet or exceed the expectations of their customers and eventually result in secured and protected future markets. 3.2 Marketing Objectives à ¢Ã¢â€š ¬Ã‚ ¢ The marketing strategies will increase repeat customers by at least 9% per quarter. à ¢Ã¢â€š ¬Ã‚ ¢ Product visibilities and awareness is to be boosted by 14% à ¢Ã¢â€š ¬Ã‚ ¢ The strategies will decrease customer acquisition costs by 8% per year. à ¢Ã¢â€š ¬Ã‚ ¢ Non performing branches such the as one Dubai is to maintain positive, steady growth each month. 3.3 Financial Objectives Ultimately, the marketing objectives of the marketing strategy must translate into sales. After the implementation of the marketing strategy, the following effects are anticipated or targeted sales: à ¢Ã¢â€š ¬Ã‚ ¢ 10% increase in the amount of retail products sold per year. à ¢Ã¢â€š ¬Ã‚ ¢ Growth of the profit margin by 3% per year. à ¢Ã¢â€š ¬Ã‚ ¢ Full recovery of sales and ultimately profitability in the Dubai branches and other branches initially performing poorly throughout the worlds; one year since the inception of marketing programs. Target Marketing, as part of the strategy will enable Tony and Guy; to reach different market segments: à ¢Ã¢â€š ¬Ã‚ ¢ Men: past statistics show that men at least 70%-75%of men use hair make up, thus implying significant clientele potentials. Relevant communicational tactical ads will to reach these groups will be used. à ¢Ã¢â€š ¬Ã‚ ¢ Upper-end and lower-end women markets: The biggest proportions (about 90%) of the revenues to the hair industry come from female customers. Women have generally been found to be fond of identifying themselves with classy and expensive and fashionable products and services. Although they can be discriminated by class and prices, the quality of services and the functionality of different brands of Tony and Guy brands will greatly influence this segment t of the market. There therefore great potential market in the women populations. à ¢Ã¢â€š ¬Ã‚ ¢ Young Mothers with Children: Young children are an emerging market in the hair treatment industry. A typical family salon has facilities that allow the children to play while they are waiting and then will work with the parents in calming the children nerves when they are ready for treatment. Each of the three groups will be targeted separately. The Tony and Guy outlets and the new leased promotional centers will prepare its staff to offer quick and convenient services to the male customers. Outlets will close late at night 8 pm in high traffic centers and security services will be acquired from security companies. Through out the periods, no appointments will be required, and most of the salon services will be on first come first serve basis but quick, convenient and satisfactory to the customers. As for women, generally, researches have shown them to prefer the allure of classy salons, although practically not everyone can afford such luxury. For this reason, Tony and Guy will provide the different hair treatment services but strictly within the normal range prices. Tony and Guy will target these customers by emphasizing the sophisticated, ultra hype styling that Tony and Guy will offer at all their outlets all over the world during the promotion period or the time of implementing the marketing strategies. Entertainment will be offered. To reach both the high end and low end market at the time while appealing wit classy but affordable services and products, Tony and Guy advertisement will be made to appeal to all. The advertisement while communicating the classiness of the services and products will also emphasize of the affordability. Above all, advertisements will demonstrate that making up and treating ones hair with companys products and or services is a necessity, as bas ic as clothing. It will communicate that it not longer a secondary need but a basic need for every woman. With the latest finding confirming that there is an emerging market in the children for the hair industry, Tony and Guy cannot ignore the segment. To win the Children market, Tony and Guy, will focus its strategies towards mothers with children by offering kids toys to play with while they wait and child-friendly hair stylists. Additionally, children receive a special rate reflecting the fact that childrens hair grows so fast that it can be expensive to keep up with regular treatments as well as the recognition that it generally takes a lot less time to treat a childs hair so it should be inherently less expensive. The tactical advertisement will be tuned to appeal to this group while reaching other segment with the same message. 3.5 Positioning Tony and Guy Salon marketing strategies will position the organization in the industry strategically to be a one stop-shop convenient, full and affordable services and products. While reaching families a corporate entity, the salons also will appeals to individuals with all the outlets prepared to offer quality services and products at competitive rates even after the promotional periods. Tony and Guy will be offering one-stop services, building it competitive edge by striving to achieve its desired positioning through; à ¢Ã¢â€š ¬Ã‚ ¢ Excellent customer services through out all centers: Tony and Guys competitive edge will be based on superior customer service. The company recognizes that the hair treatment industry has crowded market with challenging situations id differentiating its products and services from those of the competitors. To stand out in the market, Tony and Guy, take advantage of its combined concerted efforts to sell the hair products while at the same time operating salons. The two activities not only give an opportunity to the customers to try the products and the services but also enables them experience the quality of services and the products the company offers. Tony and Guys have been trained in the London Academy in quality customers services. This will enable the company through out its branches spread across the globe to simultaneously offer or provide superior customer attention. The staff will be as much as possible be flexible to the needs of the customer. à ¢Ã¢â€š ¬Ã‚ ¢ The staff will be incentivized to offer quality client services throughout. While Tony and Guy will invest time and money into training the employees, other concerted efforts will be arranged to ensure that clients receive the best experience possible making it is easier to turn them into a long-term customer and improve the companys and the its services and products reputations. Through the superior customer service, Tony and Guy will be able to effectively compete against and outlast larger chains and independent stores operating in the industry both locally and internationally. 3.6 Strategy Pyramids To fully overhaul, the old marketing strategies, with rejuvenated efforts, the single most apparent objective is to position Tony and Guy as the premier, full service, family salon in the internationally. The pyramids marketing strategy will seek to first create customer awareness regarding the services offered, then develop the customer base, and finally work toward building customer loyalty and referrals. The message that Tony and Guy will seek to communicate is that the entire family can be served quickly, professionally, with superior customer service at reasonable rates. The message will be communicated through various methods. During and after the promotions, the messages will continue to be communicated through in-store and storefront displays through all the outlets and partnering retail salons. This will be a convenient and cost effective method to attract potential and existing customers that walk around the or near the outlets and retail centre. This will complement the other method of communication is advertisements in two local and international regular publications newspapers. Marketing Mix Tony and Guy marketing mix will carefully companied selectively to influence customer behavior in favor of the services and product of the company. Theoretically, a typical marketing mix model is comprised of the 4Ps of marketing namely: pricing, Place (distribution), Promotion and advertising, and Product. Pricing Tony and Guy Salon pricing system will be founded on a competitive pricing model that while making the services and products affordable, also remains competitive relative to competitors prices. This pricing strategy will be the most fundamental element that needs serious considerations in each and every market. Although the pricing of services and products by Tony and Guy will be guided by the current levels and those of the competitors, the company will strive to offer optimal prices, affordable and compelling to the customer, yet giving reasonable returns. During the promotions, the prices will be subsidized, but at minimum, the revenues must offset the promotional expenses. Thereafter the new set of optimal prices will be offered for the products. Each markets retail outlets will be issued with pricing guidelines. Tony and Guy acknowledge the difficulty in standardizing prizes in all the markets considering the variations in income and economic levels. For this reason each segment of economic separated by national boundaries and currency will have specific pricing model guidelines. Independent salons franchised to offer Tony and Guy products and services will be given discounts to together with customers identifies to have been loyal (Westwood, 2000). Price Policy While Tony and Guy Company Salon admit that pricing is the most important element that influences customer or rather buyer behavior and the same determine the profitability of any enterprise, the company intends to develop policies that would assist the managements and retailing outlets in setting optimum pricings that are enticing to customers. These prices will be so strategic that that it will affect the overall performances and the future competitiveness of Tony and Guy. Attracting new clients and keeping the customers, will be the key agenda in the pricing policies to be developed. Because of these affordably but competitive prices, Tony and Guy will use other strategies expand its market. The lower prices will be compensated by larger sales volumes. In this case the best method that the company sees as what will attract the customers and keep them. For the prices to be competitive and appealing to customers, the organization devises strategies and conducts feasibility analyses of customers experiences at different pricing scenarios. This requires some market research and testing to determine customer behavior at different selected rates. The Tony and Guy Hair products and hair treatment services will use the fixed price in specific regions with similar market segment description such demographic, cultural and economic situations. This policy involves determining the price for customers who are wiling to purchase the product with the same prices, given the same shared market conditions and environment. Though it sounds discriminatory in nature, the prices will be fixed in such a way that it will be very easy for the company to administer and in the long run be able to maintain a good will within the customers. This strategy will enable the company use the higher pricing in better economics markets to compensate the minimal rates charged in the markets whose economic and average income levels are lowers. This is one of the strategies often recommended for company multinationals operating in countries having different economic performances (Westwood, 2000). Place (Place of Distribution) Worldwide Marketing (Promotion) Tony and Guy Salon being an international company that deals with hair treatments products an services, has a strategic marketing plan program for its product and services with a world wide scope. Since the birth of the organization in United Kingdom, the company has always catered for the demand of its customers across the globe. Consistent with this global reach, the company has always been aware of its customer around the globe. In line with this element of the marketing mix and consistent to the marketing strategy, the strategy has always been to formulate and invent products that meets the needs of customers in different part of the world. With much investment in research and development of Tony and Guy salon products, the organization has already meet identified the specific needs required in most parts of the world including the strict Islamic Middle East. Following adaptation of its products to meet the specific hair needs of the customers in different part of the globe, Tony and Guy has earned high approval rating from clients. This explains the successive awards the company has won. For example, in 2006, it won the South West Hairdresser of the Year and it has won the London Hairdresser of the Year (11 times) consecutively. While sensitive to such social issues as racism and whiles making efforts not to conform to beauty concepts of each and every culture in the countries they are operating, Tony and Guy has taken into consideration, Tony and Guy take into consideration colors appreciated by its customers. The company gives its customers opportunities to embrace diversity amongst them selves while enhancing their personal features and aesthetics. Tony and Guy Salon employees are another lot of diversity. With majority of them being women and multi-colored, they are considered a minority implying an excellent team out of an affirmative action and a symbol of the target global market. To Tony and Guy Salon, embracing people cultures is the best method to reach and to serve the interest of the consumer wherever they are. Locating the store in a high traffic mall will significantly increase visibility. A targeted advertising campaign will also communicate Tony and Guy Salons desired messages. The company intends to use various media so as to reach its target market. Research will be made so that the right media is selected which is more efficient and more reliable. The promotional activities that the company intends to put in place include having a chain of distribution that is well coordinated and that which can provide the right channel to the market that is targeted. Some of the channels which are available in Kenya include use of mass media, newspapers, the internet and personal selling. Through these methods, the company is able to reach many people at the same time and establish a strong market in Kenya (Kirsch and Goldfarb, 2002). Product and services A practical marketing strategy is not complete without the product element of the marketing mix. One way Tony and Guy Salon have ensured appropriately blending its hair treatment products and services. Customer service is on strategy that has been used to deliver quality to customers worldwide. All the Tony and Guy Salon employees have been trained in exceptional customer service in the London Academy. The partnering retail salons have also been given strict guidelines on the quality of customer service. Tony and Guy is recognized for it commitment to continually pursue researches that ultimately improve the quality of the company products and service. One of the strategic plans has had has always been to take into account the best interests of the customers wherever they are. By giving a wider variety of products and services, the company has been able to offer customers a wider range that customers can chose from according to their needs and preferences. The products and services are prices in such a way that it caters for the needs of all the customers which though geographically separated are united by the Tony and Guy products and services. Regardless of age, whether affluent or poor, whether in Africa or in Asia, Tony and Guy offer product and services that suits the needs and are affordable to each of them. To remain reliant, the company keeps abreast of the latest trends in the industry. Tony and Guy continually update their brands and responding to the dynamics of the industry. To enhance these processed the company has a dedicated team that pursue research and product innovation. The major objective of all these efforts is to consolidate a stronger clientele base among diverse cultures around the globe. Since the emergence advertising and promotions, Tony and Guy, has commissioned several posters around the major cities to publicize the company products. Since the introduction advertising through movies in the 1950s, the company has engaged it also a medium of reaching customers. Tony and Guy has also sponsored major Soap Operas in Europe and Asia which are also transmitted or sold to other continents. Use of celebrity personalities in adverting has not escaped the company marketing strategies. The famous actresses and other personalities has enabled Tony and Guy relate the successful with personality lives to their corporate and brand images and subsequently boasting visibility and sales. Ethical Issues and CSR In any marketing program, ethical issues normally emerge. There is one major ethical issue that will be of great concern in this marketing plan for Tony and Guy salon. The ethical issue revolves around the conventional use of advertising using images of beautiful women. The hair treatment industry being just part of beauty and cosmetic industry, has conventionally been using images of women to advertise. This is because, the core target audient is the women populace and images of other popular or celebrity women can sell a message of advertisement to them. The underlying ethical issue in Tony and Guy marketing strategy is in the use of using advertisement that carry beautiful women. This has recently attracted criticism with critics claiming that use of images, more so explicit or very exposing women images not only degrades the stands of morals in the society but also lowers the dignity of women. In addition to these criticisms, the images are said to be offensive to conservative cultures. According to Blaire (1994), advertising using feminine messages whether visual or otherwise, delineates from the natural and local cultures principles and instead are forced to see herself through the eyes of another ideal woman in an ad image.
Wednesday, November 13, 2019
The United States and the Normandy Invasion :: World War II History
The United States and the Normandy Invasion The year was 1944, and the United States had now been an active participant in the war against Nazi Germany for almost three and a half years. During this time, numerous battles had occurred which were fought with determination and intensity on both sides. Amongst the many invasions of World War II, there is one day which stands out more in the minds of many American soldiers than the others. That day was June 6, 1944, more commonly known as D Day, part of the invasion of Normandy, known as "Operation Overlord." This operation was the largest amphibious assault in history. It was a day in which thousands of young Americans, who poured onto the beaches of France, matured faster than they would have ever imagined. Little did they know of the chaos and torment that awaited them on their arrival. The attacks on Utah and Omaha were strategically made, and carried out in careful preciseness. The Allied invasion of Nazi-occupied France began on June 6, 1944, and the American assault on the Utah and Omaha beaches on this day played a critical role in the overall success of the Normandy operation. An extensive plan was established for the American attack on Utah and Omaha Beaches. The plan was so in-depth and complex, its descriptions detailed the exact arrivals of troops, armour, and other equipment needed for the invasion, and where exactly on the beach they were to land. Before the landings were to begin, the coastal German defences had to be broken down by a combination of a massive battering by United States Naval ships, and by bombing from the United States Air Force. Between the hours of 3 a.m. and 5 a.m. on the morning of June 6, over 1,000 aircraft dropped more than 5,000 tons of bombs on the German coastal defences. As soon as the preliminary bombing was over, the American and British naval guns opened fire on the Normandy coastline. A British naval officer described the incredible spectacle he witnessed that day: "Never has any coast suffered what a tortured strip of French coast suffered that morning." Along the fifty-mile front the land was shaken by successive explosions as the shells from the ships' guns tore holes in fortifications and tons of bombs poured down on them from the skies. Through smoke and falling debris German defenders crouching in their trenches would soon faintly see the hundreds of ships and assault craft closing in on the shore.
Monday, November 11, 2019
The significance of this quote
Nomi’s mother is never really developed within ‘A Complicated Kindness’ but is evidenced through Nomi’s reflections on her past life, a life that took her mother and sister from her.Nomi’s mother was excommunicated from the community in which she and her family lived. Quote 1 provides insight into how the plot will unfold by way of short sharp snippets of what, why, where and how things happen in Nomi’s life and her struggle to deal with the fate bestowed upon her.The significance of this quote to the plot of the narrative is clear because it illustrates how Nomi would prefer to believe her mother was travelling which in reality cannot be so, for how can she be travelling without a passport. Such inference assumes that she is wandering aimlessly or maybe even dead – as dead as the ghost she appears to be in Nomi’s life.Only the â€Å"ID information†and a â€Å"black-and-white photo†are in the passport which again connotes a feeling of futility; we know Nomi’s mother existed or exists because the passport is provided in testimony of her being but that is all that is left of her existence other than memories for Nomi.The fact that the passport has no stamps or evidence of use helps to illustrate the life her mother lived; a life confined to one location, which was one of oppression and governed by rules. The photo provides confirmation for Nomi and readers that her mother, although living within the small community of Manitoba and possessing a passport never used, was hopeful of a better life, a life of travel and experience but a life that would never eventuate.The passport and its contents not only serve to carry forward the plot of Nomi’s story but also to provide evidence of her mother’s existence, the hope and dreams she desired and the stark reality that she was in fact now only a ghost in Nomi’s memories and reflections.He (Sheridan) said it gave him the cree ps because that was where his mom had killed herself years ago? When it happened, years ago, Sheridan’s mom went nuts. Trudie had told me and Tash that she thought Sheridan’s dad should have left town to save his mom the pain of having to pretend he was dead. She’d really loved him. They’d had a lot of fun together when he wasn’t drunk (36-37).East Village Manitoba is a place filled with pretence, double standards, and secrecy. This quote is pertinent in that it reflects the irony evident in the lives of Manitoba’s community.We are told by way of a disjointed memory reflected upon by Nomi of how people living in Manitoba, more specifically in this case Sheridan and his family, live a lie. Sheridan’s father was a drunk but drank in secrecy in fear of being excommunicated from the town; his wife therefore rather than admit the truth pretended he was dead. Living a life of deceit caused Sheridan’s mother to go insane and commit su icide.The irony of being unhappy but shamming happiness is evident throughout the novel but this quote presages the futility and despair of living that lie. Both Sheridan’s mother and father achieved nothing from their pretence except pain and downfall, which in turn led to Sheridan’s plight of having to cope with his life without either parent.Nomi’s reference to her mother telling her and her sister Tash that they were once happy and in love serves to add more sentiment to the fact; the fact that living in a town full of oppression and rigidity in turn causes people to live a life of lies that has no ending other than misery.Through use of this quote and Nomi’s reflection we realize that living in fear of excommunication, people of Manitoba are forced to secrete what they do, but in doing so they are excommunicating themselves from their families, each other and most importantly themselves. Â
Saturday, November 9, 2019
Free Essays on Athena
Athena, one of the most important goddesses in Greek mythology. In Roman mythology she became identified with the goddess Minerva. Also known as Pallas Athena. Athena sprang full-grown and armored from the forehead of the god Zeus and was his favorite child. He entrusted her with his shield, adorned with the hideous head of Medusa the Gorgon, his buckler, and his principal weapon, the thunderbolt. A virgin goddess, she was called Parthenos ("the maiden"). Her major temple, the Parthenon, was in Athens, which, according to legend, became hers as a result of her gift of the olive tree to the Athenian people. Athena was primarily the goddess of the Greek cities, of industry and the arts, and, in later mythology, of wisdom; she was also goddess of war. Athena was the strongest supporter, among the gods, of the Greek side in the Trojan War. After the fall of Troy, however, the Greeks failed to respect the sanctity of an altar to Athena at which the Trojan prophet Cassandra sought shelter. As punishment, storms sent by the god of the sea, Poseidon, at Athena's request destroyed most of the Greek ships returning from Troy. Athena was also a patron of the agricultural arts and of the crafts of women, especially spinning and weaving. Among her gifts to man were the inventions of the plow and the flute and the arts of taming animals, building ships, and making shoes. She was often associated with birds, especially the owl.... Free Essays on Athena Free Essays on Athena Athena, one of the most important goddesses in Greek mythology. In Roman mythology she became identified with the goddess Minerva. Also known as Pallas Athena. Athena sprang full-grown and armored from the forehead of the god Zeus and was his favorite child. He entrusted her with his shield, adorned with the hideous head of Medusa the Gorgon, his buckler, and his principal weapon, the thunderbolt. A virgin goddess, she was called Parthenos ("the maiden"). Her major temple, the Parthenon, was in Athens, which, according to legend, became hers as a result of her gift of the olive tree to the Athenian people. Athena was primarily the goddess of the Greek cities, of industry and the arts, and, in later mythology, of wisdom; she was also goddess of war. Athena was the strongest supporter, among the gods, of the Greek side in the Trojan War. After the fall of Troy, however, the Greeks failed to respect the sanctity of an altar to Athena at which the Trojan prophet Cassandra sought shelter. As punishment, storms sent by the god of the sea, Poseidon, at Athena's request destroyed most of the Greek ships returning from Troy. Athena was also a patron of the agricultural arts and of the crafts of women, especially spinning and weaving. Among her gifts to man were the inventions of the plow and the flute and the arts of taming animals, building ships, and making shoes. She was often associated with birds, especially the owl....
Wednesday, November 6, 2019
Free Essays on Everyman
The Reflection of Death in Everyman In the fifteenth and sixteenth centuries, the morality play evolved as the popular dramatic form which offered instruction to the audience on the Christian lifestyle and attitudes toward death. Most often, these plays gravitated toward the conflict between good and evil for the human soul, concluding with the soul’s redemption. (Miracle). The matter that morality plays dealt with was allegorical in nature and its intent was to apply Christian doctrine to conduct, in order to promote Christian character (Warren). One of the most celebrated morality plays dates back to approximately 1475 and is titled Everyman. The morality play Everyman serves as a reflection of Medieval and Renaissance views toward death and the concept of a soul’s final struggle for salvation. In order to gain an understanding of how Everyman is reflective of Medieval and Renaissance conceptions about death, it is necessary to have some knowledge of the play’s plot. Everyman opens with an introductory statement which aids this necessity: â€Å"Here beginneth a treatise how ye high Father of Heaven sendeth Death to summon every creature to come and give account of their lives in this world, and is in manner of a Moral play†. The introduction reveals the play’s message and introduces the plot. The character Everyman is visited by the character Death who orders Everyman produce an account book and prepare to journey to the grave: On thee thou must take a long journey. Therefore thy book of count with thee thou bring, For turn again thou cannot by no way! And look thou be sure of thy reckoning For before God thou shalt answer and shew Thy many bad deeds and good but a few, How thou hast spent thy life, and in what wise, Before the chief Lord of Paradise. The idea that Everyman must produce a book filled with all of his deeds was indeed a reflection of the common belief ... Free Essays on Everyman Free Essays on Everyman The Reflection of Death in Everyman In the fifteenth and sixteenth centuries, the morality play evolved as the popular dramatic form which offered instruction to the audience on the Christian lifestyle and attitudes toward death. Most often, these plays gravitated toward the conflict between good and evil for the human soul, concluding with the soul’s redemption. (Miracle). The matter that morality plays dealt with was allegorical in nature and its intent was to apply Christian doctrine to conduct, in order to promote Christian character (Warren). One of the most celebrated morality plays dates back to approximately 1475 and is titled Everyman. The morality play Everyman serves as a reflection of Medieval and Renaissance views toward death and the concept of a soul’s final struggle for salvation. In order to gain an understanding of how Everyman is reflective of Medieval and Renaissance conceptions about death, it is necessary to have some knowledge of the play’s plot. Everyman opens with an introductory statement which aids this necessity: â€Å"Here beginneth a treatise how ye high Father of Heaven sendeth Death to summon every creature to come and give account of their lives in this world, and is in manner of a Moral play†. The introduction reveals the play’s message and introduces the plot. The character Everyman is visited by the character Death who orders Everyman produce an account book and prepare to journey to the grave: On thee thou must take a long journey. Therefore thy book of count with thee thou bring, For turn again thou cannot by no way! And look thou be sure of thy reckoning For before God thou shalt answer and shew Thy many bad deeds and good but a few, How thou hast spent thy life, and in what wise, Before the chief Lord of Paradise. The idea that Everyman must produce a book filled with all of his deeds was indeed a reflection of the common belief ...
Monday, November 4, 2019
Anthropology, psychology, history, sociology, education, political Research Paper
Anthropology, psychology, history, sociology, education, political science, gender studies, economics, legal studies - Research Paper Example The word slum connotes an area where no ethnic community dominates. Poverty levels are high in slums, barrios and ghettos. It should be noted that not all African- American and Hispanic neighborhoods are poor. Discussions of underclass associate the residents of those inner cities with certain types of behaviors and attitudes. Excessive focus on poorest inner cities can redirect attention from the broader structural aspect of poverty. As a result they may fail to see the important contributions to reducing poverty that straightforward measures like Earned Income Tax Credit (EITC) can achieve. Painting a picture of obstinate poverty in inner cities can cause hopelessness among policy makers Most alarming social evils in the society, ranging from use and sale of illegal drug to violence, take place in the inner cities of America. Even though today poverty in the inner cities of America is still a major concern, most Americans do not talk about it. However, when asked about poverty directly, many people will admit that poverty, especially in inner cities of America, is still a major concern. Poverty is a complex phenomenon which is hard to define. It is also difficult to differentiate forms, causes and consequences of poverty. Further, many people do not agree why poverty is a problem in America. Neither do they agree on the causes or consequences. It is therefore difficult to agree on a solution. There are those people who believe the poor are responsible for their condition. Mostly, people who feel the poor are responsible for their circumstances are the middle and upper income earners. They believe the poor can change their circumstances by working hard. This class of Americans feel poor people should not receive welfare benefits from the government. The middle and upper class Americans are careful to avoid working, living or even driving through the inner cities. Inner cities
Saturday, November 2, 2019
Introduction to Political Science Research Paper
Introduction to Political Science - Research Paper Example (Christoff, p. 10-12) For some years consecutively, President Bush constantly said that they will withdraw their army troops from Iraq as a strong and democratic government will be formed capable of taking care of the country. These benchmarks for taking back were hardly ‘straw men’ more than realistic anticipations. An efficient united government was never created, Iraqi security troops have always been considered inadequate, despite of been prepared and equipped by the United States, now around 200,000 men proved their efficiency in current clashes against Shi’ite armies. That is why American employment of Iraq is being continued for almost five and a half years along with little remediation by society without having the political equilibrium resolved. (Christoff, p. 10-12; Gearan,p 1) There is a cause to trust, in information, that President G.W.Bush never had any intention of taking back forces and camps from Iraq. Lately in 2001, Bush as well as associates cl arified that the bigger locus of this War against Terror was in order to reorganize Moslem universe with lines sub serving our national concerns; the attack on Iraq was supposed to be the opening strike in that overextended plan. Precisely Iraq was attacked not because of its strong as well as threatening attitude, it was invaded for its weak nature and people were divided. The actual motive of the attack of Iraq resulted a permanent occupation for the compliant believer state and buildings of enduring army camps for the local projection of the power of American. The rationality of the neo-conservative regalistic plans include security of feeble pro-American administrating government, local protection troops perpetually abased on the control of America, and some degree of stable military profession. This discontinuity with realistic world may be the best representation of emphasis over the victory by President G.W.Bush and currently by presidential aspirant McCain. They demand of â €˜Victory’ over Iraq, but safely avoided defining their meaning by that word. Likely, ‘surrender’ as well as withdrawal seemed synonymous which were utilized in suggesting that withdrawal as very embarrassing.( Cordesman et al, 5-7) While the current presidential campaign was going on, Mr. Obama insisted to take back most American forces from the land of Iraq within sixteen months, though a small amount of army will stay there. The left force would aim al-Qaeda to secure our diplomats as well as other personnel, prepare Iraqi troops, and attend other missions. The missions might be relative to his point that the American forces would be needed to help reconstruction of the nation and places for the castaways, events that need a year to finish. (Wehrey, et al, 23-35; Middle East policy council (US) p 65-70) The left troop would not, nevertheless, become engaged in ethnic clash. The phase of months was selected as it seemed Mr. Obama apparently believing that th e recent Iraqi government is not strong enough, stabilized, or legitimate in functioning freely without United States army assistance. The elections in Iraq will occur on 31st of January and in the ending 2009 which may give strength to the government, with participation of Sunnis, though it is not guaranteed. The absolute taking back of the United States army from Iraq supposed to have a winning effect. The United States would not be accused with an expense of
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